Small Business Saturday was founded by American Express in 2010 as a vehicle to encourage people to "shop small" during Thanksgiving weekend and beyond.

(DNAinfo) — Customers of Make My Cake know that they can satisfy their cravings for sweet potato cheesecake, coconut pecan cookies and red velvet cake at virtually any hour.  “I don’t post my hours. We close when we close. My clients know that,” said Make My Cake co-owner Aliyyah Baylor. She isn’t joking. There are no hours to […]

(USA Today) — Thanksgiving weekend is traditionally the kickoff of the holiday gift buying season, and it’s vitally important to retailers. Most Americans, of course, head off to giant stores. But this year, American Express has launched an initiative encouraging Americans to spend some of their holiday dollars in small, local stores. They’ve declared the Saturday […]