If you're a small business owner, you know that one of the most challenging aspects of managing your business is getting the word out there. You may have unsuccessfully attempted to do so by reaching out to your favorite publication only to have your emails rejected or ignored. You may have even inquired about hiring a publicist only to realize that your marketing budget doesn't have room for a PR professional just yet.

Seeing “Grand opening” signs covered by “Business for sale” signs in our neighborhood has been heartbreaking during the pandemic. The small businesses that have survived pivoted. But how? We spoke with Teneshia Warner, founder of EGAMI Group, about how businesses can do it.

As the global pandemic of the coronavirus continues to spread, Black women, who account for the largest demographic in customer service based industries, will face some of the harshest and damaging effects of the virus.

(CNN) — After selling his Illinois gourmet food store and moving to Austin six years ago, Chris Miller was anxious to open another food-related business. So he became an early pioneer of one of food world’s hottest trends: mobile food trucks. Miller’s hot-dog trailer transplants a Chicago classic down south. “I manage the trailer myself with a […]

(Inc) — There is no magic formula for small business success, but most owners who do well share the same six personality traits, according to a new report. The Guardian Life Small Business Research Institutereport hopes to explain why only 1 in 2 small businesses will survive more than five years, according to Small Business Administration figures. The […]

(Inc) — The phrase “The only certain thing in life is that nothing is certain” comes courtesy ofPliny the Elder, an ancient Roman philosopher and military commander. And it seems fitting nearly 2,000 years later as a description of today’s economy. Over the last few months, I’ve written that the economy was showing signs of stabilization, […]

(BusinessWeek.com) — I enjoyed your article on health-care reform for small business owners.I’m coming out of unemployment into full-fledged self-employment. There are two of us in the company, which is a hosting service for foreign students. Where do I turn to get health insurance through my own company? —E.Q., Bronx, N.Y. Read More…

(LATimes.com) Small-business owners Constance and Ron Smith of Carson are running out of options. Battered by the recession, their business selling an anti-slip spray for tires is behind on lease payments. Their warehouse forklift has been repossessed. And their nerves are frayed. The Smiths, who are passionate about their product, have drained their retirement account, […]

(LATimes.com) — Small-business owners Constance and Ron Smith of Carson are running out of options. Battered by the recession, their business selling an anti-slip spray for tires is behind on lease payments. Their warehouse forklift has been repossessed. And their nerves are frayed. The Smiths, who are passionate about their product, have drained their retirement […]

(WSJ.com) — Should gay business owners out themselves when interviewing job candidates? Some gay entrepreneurs say raising the subject isn’t necessary and that it would be unprofessional to do so. “If it’s not relevant, then it shouldn’t be brought out in an interview,” says Eileen Kessler, who is gay and the owner of OmniStudio Inc., a […]

(NYTimes.com) — Small business owners have been loud and vocal in their criticism of Yelp and its reader reviews. On Tuesday, Yelp will make two significant changes to its pages to address those  complaints. On Yelp, where users rank and review local businesses, readers will now be able to click on a link to see reviews that […]

(WSJ.com) — With pink-slip taxes increasing, more small-business owners may be motivated to appeal claims for unemployment benefits filed by former employees who quit or were fired for cause—but such appeals can sometimes backfire. U.S. employers are required to make regular tax contributions toward unemployment insurance. They’re taxed at a rate that varies by state and […]