It's not just about getting school supplies and clothes for the kiddies.
Why haven't these artists blown up BIG time like they should have?
(Businessweek) — Get emotional. People buy with emotions and then justify the purchase with facts. What’s the best way to connect with people emotionally? Find out what’s most important to them. When you first meet a potential buyer, do two things: Listen and ask questions. By doing this, you qualify the buyer, establish a rapport […]
(Wall Street Journal) — At the Kitson store here, the $98 Jonathan Adler zodiac pillows in the window and the $4.95 Silly Bandz rubber jewelry in bins at the door have one thing in common: They are bread crumbs on a carefully designed trail into the depths of the store. Owner Fraser Ross strategically plans […]
(Wall Street Journal) — For Shelley Davis, the secret to promoting a business on YouTube isn’t making videos. It’s talking to customers. Two years ago, Ms. Davis decided to set up a YouTube account to show videos about her hair-care company, Kinky-Curly Hair Products LLC. While poking around the site, she found that lots of […]
(Entrepreneur) — In this highly competitive marketplace, it’s vital to keep your marketingcampaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist. 1. Reestablish Listening Posts: Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but why they buy […]
(Wall Street Journal) – How do you get new leads? If you’re like most entrepreneurs, you follow the standard operating procedure: Serve a client well and then ask for a referral. But this method rarely works and here’s why. When you’re really servicing clients well, you’re their best kept secret, and they don’t want to […]
(Entrepreneur) — Every day, millions of businesses across the country lose sales. Millions of meetings and events have a lower turn-out than expected, and untold money and man hours are spent with only mediocre results to show for it. Why is this? Because the people who write the e-mail notifications, the press releases, the snail […]
(New York Times) — Business owners with a product to sell often dream of winning shelf space in the Wal-Marts and Targets of the world. But these days, with the recovery dragging, it is a challenge to get shelf space in any store. Here is how Brian Chossek, the president of Garlic Gold in Ventura, Calif., […]
(Entrepreneur) — Running an online shop might spare you the pain of paying rent each month, but rest assured, you’ll still need Alka-Seltzer. Just ask Daniel Hallac, a co-founder of Kidmondo, an online baby journal service. Since launching his web business in May of last year, he’s learned that keeping customers’ credit-card information on file is something […]
(Mashable) — The days of door-to-door salespeople might be drawing to a close, but that doesn’t mean that people have stopped selling things. The Internet is a great resource to get your goods into the right hands, but it can also be a confusing mess of options. How do you find the right people online? […]
(Black Web 2.0) — ‘Dashboard’ is a complete lead-management solution. If you’re selling any type of product, you have to manage leads. The goal is to turn those leads into paying customers. The process is the same regardless of how you collect your leads. Keeping tabs on a few leads is pretty simple, but managing […]