"When you’re in your own lane, there is no traffic!"
After 16 years in the game, she's got everything she wants and tips to share with you.
Black Girls Rock!, P&G's My Black is Beautiful campaign and Egami Consulting have partnered with the goal of empowering girls and changing media perception. We learn more about this partnership and their mission.
Find out how this African-American business owner launched her public relations firm.
(TheLoop21) — He’s not super famous and he may not be knocking Jay-Z off of his position on the Forbes list just yet, but Byron Wright is a success story. Five years deep into his dream career the 28-year-old, is swiftly climbing to the top of the music industry’s list of “who’s who.” Wright is the Director of Writer/Publisher Relations at Broadcast […]
(Boom Box) — Kanye West’s media trainer has reportedly quit her post, after having only worked with the opinionated rapper/producer for less than a week. Susie Arons, an executive vice president at Rubenstein Communications, the company that’s also represented HBO, News Corp. Paramount, Time Inc. and many more, was hired last week (Nov. 8) to […]
(Atlanta Journal Constitution) — Atlanta school board Chairman Khaatim Sherrer El proposes paying an outside company as much as $23,000 over three months to provide “crisis communications counsel” and help plan community meetings. The firm, Atlanta-based Alisias Group, has done work for the lawyer who represents El and other board members in defending against […]
(Ad Age) — Kanye’s belated arrival on Twitter (with a Twitter Verified Account, launched in July) has had me thinking about how, increasingly, the news media has a nifty new way of “reporting” entertainment news: regurgitating celebrity tweets. It wasn’t that long ago that a celebrity with something “important” to put out there, like an […]
(Inc) — Take it from those of us who know: An easy way to ruin your relationship with the news media is to send a bad press release. Newsroom fax machines and reporters’ inboxes are flooded on a daily basis with press releases from companies, government agencies, non-profit groups, and even average citizens trying to […]
(Ad Age) — In 2009 Katie O’Brien was looking for an agency partner to help her launch a major digital effort. The global digital marketing manager at Ben & Jerry’s issued a brief to a traditional digital shop and a traditional PR agency, Edelman. The plans they brought back were, in Ms. O’Brien’s own words, […]
(Ad Age) — When marketers use terms like brand “personality,” “character” and “manner,” they’re more accurate than they know. New research into consumer brand purchase and loyalty behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave toward one another. In short, people […]
(Businessweek) — When small business leaders launch an e-mail marketing initiative, it might seem like a small consideration, but developing the right subject line for the e-mail message can be the biggest deciding factor between a successful and ineffective campaign. In fact, Jupiter research indicates that 35 percent of e-mail users open their messages simply […]