By Alexis Garrett Stodghill On the heels of reports that America has more minority than white babies for the first time, the Gerber baby food company has decided to revise its iconic logo. The infant that has represented its brand for decades will be expanded from being a single Caucasian tot into a rainbow of […]
(Businessweek) — Karen E. Klein: What do you see U.S. companies doing in terms of marketing to African American, Hispanic, Asian American, and Native American consumers? Ricardo De La Blanca Brigati: You would think that aggressively targeting these changing American consumers would be priority one for business. But unfortunately many make little effort beyond replacing […]
(AdAge) — I have attended every ANA Multicultural Marketing Conference since it started 11 years ago, and the one held this November in Miami Beach was by far the best. In his opening remarks, Gilbert Davila framed the conversation succinctly: “Yesterday’s minorities have evolved into today’s general market, blurring the lines between where one group […]
(Hollywood Reporter) — Fabian Castro and Talitha Watkins have joined Universal Pictures as vps of multicultural marketing. Reporting to co-president of marketing Michael Moses, they will work across all marketing divisions on outreach efforts to African-American and Hispanic audiences for titles across the Universal slate. Read More…
Minority advertisers face increasing competition as big firms grow their multicultural offerings.
By: Charing Ball Burger King, one of the nation’s largest fast food restaurants, is planning on dropping UniWorld Group and LatinWorks, its African-American and Hispanic ad agencies, in favor of general-market advertisers. According to the New York Times, The King’s plans are in response to new marketing trends suggesting that young consumers, one of BK’s target markets, are less likely to […]
(Ad Age) — I’m sure you’ve heard the old saying “you can never get too much of a good thing?” That’s been the prevailing notion in regards to the rapidly growing Hispanic population in the U.S., which, together with continued population growth among African-Americans, Asians and other ethnic minority groups, has resulted in a huge […]