Named AdAge's 2023 Small Agency of the Year, Nimbus is a full-service creative agency that takes a multi-pronged approach to strategy and cultural relevance to create "brand resonance."
The 'Rona has closed countless businesses across the country but you can protect yours by reinventing your marketing strategy. Here are six tips that will make all the difference.
Charing Ball says it's the side hustle your family and friends have flocked to that's gone oh so wrong.
Black Girls Rock!, P&G's My Black is Beautiful campaign and Egami Consulting have partnered with the goal of empowering girls and changing media perception. We learn more about this partnership and their mission.
Suzan McDowell, CEO and President of Miami's Circle of One Marketing, discusses some of the basic rules of marketing and brand building.
Adria provides a service which lights a torch for those trying to make their way in the new era of digital business.
(B2C Marketing Insider) — I don’t know too many business professionals that are avid hip-hop fans. I happen to be a connoisseur of what we hip-hop evangelists like to call the “old school.” Those are the rap artists from the 80’s and 90’s that a lot of our parents told us we couldn’t or shouldn’t […]
(Businessweek) — Get emotional. People buy with emotions and then justify the purchase with facts. What’s the best way to connect with people emotionally? Find out what’s most important to them. When you first meet a potential buyer, do two things: Listen and ask questions. By doing this, you qualify the buyer, establish a rapport […]
(Online Journalism Review) — If you’re going to take on Groupon, you’re going to need to find a way to get more consumers in your market taking up your offers than are taking up Groupon’s. As any start-up online publisher knows, the most cost-effective way to spread the word about anything online is to get […]
(Businessweek) — Karen E. Klein: What do you see U.S. companies doing in terms of marketing to African American, Hispanic, Asian American, and Native American consumers? Ricardo De La Blanca Brigati: You would think that aggressively targeting these changing American consumers would be priority one for business. But unfortunately many make little effort beyond replacing […]
(AdAge) — I have attended every ANA Multicultural Marketing Conference since it started 11 years ago, and the one held this November in Miami Beach was by far the best. In his opening remarks, Gilbert Davila framed the conversation succinctly: “Yesterday’s minorities have evolved into today’s general market, blurring the lines between where one group […]
(Black Web 2.0) — Stephen Elop, the new CEO of Nokia, has appointed Jerri DeVard as the company’s chief marketing officer. DeVard will help Elop accomplish his primary goal as head of the Finnish company: reverse Nokia’s diminishing market share in the telecommunication industry. DeVard will be tasked with burnishing the diminished brand of the […]