(AdAge) — Last week, with great fanfare, Google announced its plans to visit your living room via the TV screen. With the promise of interactivity and the magic of the internet on your TV, some industry analysts heralded Google’s plans and predicted a technological renaissance that would change our TV-viewing experience forever. But just as […]
(BusinessWeek) — Say you’re watching TV and an ad for Chevy’s Silverado pickup catches your eye. Come this fall, viewers using Google’s new interactive television technology will be able to type the object of their desire into an onscreen search box and launch a YouTube GOOG video or surf over to Chevy’s (FIATY) website. Advertisers […]
(Black Web 2.0) — Google TV has the potential to be a game changer for Black media. It won’t change things over night, but once the penetration is high enough, things will never be the same in TV land. There won’t be any gatekeepers to decide who does and doesn’t get a show on TV […]