fubu

Daymond John recently shared that his mother's early investment was crucial to the ultimate success of his widely popular clothing brand FUBU.

Daymond John didn't always have a global vision; a local boutique used to be the dream.

(Portfolio.com) — You have to be able to describe your brand in three words, says Daymond John, one of the co-founders of the successful apparel line FUBU and part of the panel of tycoons on ABC’s Shark Tank. “If it’s BMW, it’s fine, German, engineering,” John says. “If it’s TBS, it’s ‘we know drama.’” When […]

(BrandWeek) FUBU, a clothing brand that hasn’t been widely available in the U.S. for the better part of a decade, is back with a new name and viral campaign riffing on Apple’s “I’m a Mac” ads. Now known as FB Legacy, the brand has loaded the videos on its Web site. The digital-only effort spotlights […]