The Ford exec talks about how the brand is showing up for Black women, the African-American community as a whole, and frontline workers during this tumultuous time and why she doesn't want the world to go back to how it was once the pandemic passes.
When you live in a capitalistic society where someone is always trying to sell you something, it’s easy to view advertising through a lens of cynicism. And with so few Black women being seen in front of or behind the camera, it’s no surprise our response to many campaigns is “Why should I care?” Last […]
Over the summer, Ford put Black women artists front and center during their activations at Essence Fest, and this past weekend the motor vehicle company kept that same energy at their annual My City 4 Ways event in Atlanta. The half-day experience is a mix of food, fun, music, art, and learning for attendees, and […]
“Paint the Future Proud” was the theme of Ford’s booth during the 25th Anniversary of Essence Fest this past weekend, and the automotive brand tapped into Black women artists of many forms to bring that vision to life. Ford’s theme was evident from the entry point to their booth where a 22×10-foot mural of a […]
Will it make you want to buy a new car?
While the job may seem glamorous and full of rubbing elbows with stars, public relations (PR) agents are professional communicators and strategic thinkers who possess the skills, experience and academic training to effectively deliver your message to the public. Here are some of the best African-American agents out there: Robin E. Beaman Currently as president […]
(UPI) — U.S. automaker Ford Motor Co. said parents in the future could have the option of censoring 16 radio stations that feature adult content. Ford said it would extend the capabilities of its “MyKey” system, which lets the car discriminate between different drivers depending on which key is used to start the car. Parents […]
The auto industry has posted an 11% gain in sales since last year. See which cars topped purchase lists.
(Wall Street Journal) — Ford Motor Co.’s Lincoln luxury brand is rolling out a campaign to pitch its newly redesigned MKX crossover to African-American women who are, and who aspire to be, well-heeled. The ads reflect the car maker’s broader efforts to revamp its image to attract a younger, more diverse audience. The campaign, called […]
Southeast Michigan’s minority- and women-owned auto suppliers are benefiting from Ford Motor Co.’s increased spending goals. The Dearborn-based automaker purchased $2.7 billion in goods and services from tier-one minority- or women-owned suppliers last year, including $150 million in new business. Minority-owned suppliers that secured contracts with Ford last year includes African-American-owned and Canton-based Grupo Antolin-Wayne […]
(Bloomberg) — When Ford Motor Co. starts selling its re-engineered Explorer sport-utility vehicle, it will ask U.S. buyers to do something unusual: Pay more for less. Bucking an automotive tradition of charging extra for more horsepower, Ford will ask buyers of its redesigned 2011 Explorer to pay a premium for a small, 4-cylinder engine when […]