Suzan McDowell, CEO and President of Miami's Circle of One Marketing, discusses some of the basic rules of marketing and brand building.
(Technorati) — Not long ago, Professor Ziga Turk, the Minister of Growth in Slovenia, posed a simple question to his Twitter followers: Using the Letter “I”, name a characteristic of the future Internet as you want it to be. Tweets rushed in, with many “I”deas on how tomorrow’s internet should or could be. Ignorance, Intelligence, Integration, […]
(Alternet.org) — “Hey, Lynn, I just read about this new device,” I said to a therapist friend who’d come for dinner. “Imagine watching the Olympics or some other big event,” I explained while slicing tomatoes for our salad, “but instead of an old-fashioned remote, you have this gizmo that lets you tell the producer what you […]
While other magazine apps use exaggerated motion graphics and video to make titles more competitive with TV experiences, BE uses their app to make the magazine a more valuable tool to small business owners who rely on BE content.
(New York Times) — A small group of former magazine journalists and editors, including a former president of Newsweek, plan to publish a weekly digital magazine this fall, seeking to create content specifically for mobile technology. The magazine, called Nomad Editions and created by a New York start-up of the same name, will feature the work […]
Content is King — no longer. Today, the world has changed. “Curation Is King.” Ok, I hear all the content-makers sharpening their knives to take me on. First, why content is dead: Content used to be the high quality media that came out of the very pointed end of the funnel. Read More…
(Nieman Journalism Lab) –The Pew Research Center released an interesting study last week that offers some sobering — if unsurprising — insights for the news business. Researchers examined top news stories in the mainstream press as well as what news got traction on blogs, Twitter and YouTube. A main finding was that what’s hot on social media differs — […]
The social media blogger "Social Wayne" discusses diversity in the digital space.
(The Atlantic) — Plummeting newspaper circulation, disappearing classified ads, “unbundling” of content—the list of what’s killing journalism is long. But high on that list, many would say, is Google, the biggest unbundler of them all. Now, having helped break the news business, the company wants to fix it—for commercial as well as civic reasons: if […]
(BusinessInsider) — The Huffington Post is now five years old. In those five years, the site has gone from a tiny blog featuring posts from famous friends of founders Arianna Huffington and Ken Lerer to one of the largest independent news sites in the world. In another five years, the Huffington Post will likely have […]
by De’Juan Galloway Are you friends with any of your favorite African-American brands on Facebook? Perhaps you follow them on Twitter or you’re a loyal visitor to their websites. Whatever connection you have with them, more than likely, this young, innovative entrepreneur has been instrumental in building that brand online. Meet Ken Gibbs, a techie […]