Most people have a lot more pride than they’d like to admit, and compromise a lot less than they’d care to say. It can be hard to really wrap our heads around the fact that compromise means giving something up, and that hearing someone out means letting go of some of our preconceived notions
(Ad Age) — In 2009 Katie O’Brien was looking for an agency partner to help her launch a major digital effort. The global digital marketing manager at Ben & Jerry’s issued a brief to a traditional digital shop and a traditional PR agency, Edelman. The plans they brought back were, in Ms. O’Brien’s own words, […]
(Entrepreneur) — I’ve provided media and spokesperson training services to executives for more than 20 years, and I’m still astonished to see how many intelligent, high-performing leaders cause catastrophic damage to their brand by making foolish comments or public gaffes. These are often followed by compulsory apologies and, more often than not, tearful resignations. It’s especially sad because these missteps […]
(Fast Company) — It’s your first day back at work after a week-long vacation and you’re staring down an email inbox stuffed with 1,600 unread messages. Or–forget vacation–you’ve just been busy outside the inbox and now you’ve got a mountain of backlog to get through. If you don’t have all day to spend just dealing […]
(The Network Journal) — In her book Better Business Writing, Carol Gelderman noted that writing is the most important form of communication and the most difficult to master. So if you’re a business owner or professional with a Web site, you’re probably wondering what information you’ll present to your target market–in other words, your content. […]