Beyoncé teamed up with Levi’s again for another commercial paying homage to the premier denim brand’s legacy. On April 14, Levi’s debuted its latest ad titled “Refrigerator,” starring the 35-time Grammy Award-winning artist front and center.

(AdAge.com) — TV viewers by now are accustomed to seeing product placement in their favorite shows. But how will they react upon seeing “program placement” in their commercials? On John King’s new early-evening news show on CNN, every commercial runs with a small window at the bottom of the screen offering a live view of […]

(Target Market News) The weekly urban lifestyle newspaper, rolling out, has added new capabilities to offer advertisers. Under the umbrella of Steed Media Group, it has established Creative Urban Studio to produce commercial spots and, the company says, when coupled with its print services will give marketers’ campaigns a 360 degree marketing approach. Read More…