(Businessweek) — Get emotional. People buy with emotions and then justify the purchase with facts. What’s the best way to connect with people emotionally? Find out what’s most important to them. When you first meet a potential buyer, do two things: Listen and ask questions. By doing this, you qualify the buyer, establish a rapport […]
(Daily Finance) — A lack of vision or a strategic plan isn’t the trouble at many companies. Rather, it’s that they can’t move from idea to reality. “It doesn’t matter how good your strategy is, if you can’t execute it,” says Richard Lepsinger, president of OnPoint Consulting and author of the recently released Closing the […]
(Wall Street Journal) – How do you get new leads? If you’re like most entrepreneurs, you follow the standard operating procedure: Serve a client well and then ask for a referral. But this method rarely works and here’s why. When you’re really servicing clients well, you’re their best kept secret, and they don’t want to […]
(Businessweek) — In today’s world your customer is bombarded with marketing messages. The more you tout your product or service, the less likely your audience is to believe you. So how do you cut through the clutter and deliver a message your target audience wants to hear? Be an expert, not a vendor. When you’re […]
(Entrepreneur) — You don’t have to be psychic to look one move ahead. Just follow these five guidelines: 1) Create distance from your business in order to gain perspective. Pull yourself back so you’re working on your business — not in it. Some entrepreneurs find that the off-site or strategic-planning meeting works. Others have never found that […]
(Forbes) — Strategic leadership doesn’t come easily in most organizations. Statistics show that fewer than 10% of leaders exhibit strategic skills, a woefully inadequate number considering the demands on organizations today. Strategic skills aren’t needed only in times of growth. During tough times, when resources are tight, it is even more important to ensure those […]
(Bloomberg) — Yerba mate — a caffeinated South American drink brewed like tea from the dried leaves of the mate plant — is a niche product in North America. Guayaki wants to take it mainstream. The 40-employee Sebastopol, Calif., company is trying to prove that a beverage popular with Whole Foods customers can win over […]
Google offers a menu of- mostly free- services that gives the average person capabilities that major corporations use to pay billions of dollars for.
Will parent company YouBlast Global, formerly Sahara Media, be able to turn around its business and survive 2010?