There's a roster of people who have a habit of leaning on all things Black women when they want to boost their career.
In the 'About Us' section it explained the origin of the idea, "During her pregnancy with twin girls, Sarah was required to go on bed rest - allowing her time to grow the idea of silk sleepwear for hair. She was inspired by the delicate benefits of this luxurious fabric along with the rich history of hair wrapping."