So you knew this was coming right? After SheaMoisture became a trending topic for its #HairHate ad yesterday which failed to include any women who look like the individuals who actually buy their products — i.e. Black women with coarse hair — the brand is now feigning ignorance. Last night, in an Instagram post SheaMoisture […]
Will it make you want to buy a new car?
(Wall Street Journal) — Mobile-phone companies are experimenting with a new way to steal their rivals’ customers: the mobile insult to the device in hand. Their new tactic involves mobile ads that appear when a person using a competitor’s phone or network launches an application or browses the Web on their phone. The basic message: […]
(Online Journalism Review) — If you’re going to take on Groupon, you’re going to need to find a way to get more consumers in your market taking up your offers than are taking up Groupon’s. As any start-up online publisher knows, the most cost-effective way to spread the word about anything online is to get […]
(Businessweek) — Karen E. Klein: What do you see U.S. companies doing in terms of marketing to African American, Hispanic, Asian American, and Native American consumers? Ricardo De La Blanca Brigati: You would think that aggressively targeting these changing American consumers would be priority one for business. But unfortunately many make little effort beyond replacing […]
(Crain’s) — What’s in the name Brooklyn? For at least 70 companies, including several outside New York, the city’s most populous borough represents cutting-edge yet vintage … cool yet serious … big-city yet small-town. In other words, it’s hard to define. Whatever it is about the borough, the number of businesses looking to tap the […]
(Black Web 2.0) — Stephen Elop, the new CEO of Nokia, has appointed Jerri DeVard as the company’s chief marketing officer. DeVard will help Elop accomplish his primary goal as head of the Finnish company: reverse Nokia’s diminishing market share in the telecommunication industry. DeVard will be tasked with burnishing the diminished brand of the […]
(The Hill) — A minority media group is taking its opposition to the Comcast-NBC Universal merger directly to President Obama, citing his promises to foster diversity and fight corruption. The National Coalition of African American Owned Media (NCAAOM) bought a full-page ad in the Washington Post on Monday panning the Comcast-NBC Universal deal, which is under […]
(Entrepreneur) — One important way to make your marketing efforts on social media sites more effective is by automating the posting process. This means that once you post to your blog or to a social network, it can be re-posted automatically to all your other networks and sites. Automation gives you a greater amount of […]
(New York Times) — MIKE LESTER, chief executive of a transportation software company on the outskirts of Minneapolis, mingles with the best in his industry — virtually, that is. Like many businesses across the country, his small company has a budget with little room to pay the $500 to $2,500 cost, depending on the location, […]
(Wall Street Journal) — The makers of the popular Firefox Web browser are exploring ways to create a do-not-track mechanism that could offer Internet users a way to avoid being monitored online. The effort comes just months after Firefox’s creator, Mozilla Corp., killed a powerful and new tool to limit tracking under pressure from an […]
Minority advertisers face increasing competition as big firms grow their multicultural offerings.