Many asserted that the move added to a larger "agenda" of erasure regarding cis women and womanhood itself. 

Beyoncé collaborated with Balmain for a fashion campaign inspired by "Renaissance," after Adidas partnership dissolved.

In 2018, Beyoncé signed a lucrative partnership contract with Adidas to expand the brand.

The Adidas x IVY PARK x Peloton collaboration comes after Beyoncé's unprecedented partnership with the fitness app to launch the Peloton Artist Series and pro-social initiatives last year.

After seeing what the Ivy Park x Adidas line has to offer thanks to these stars, we're ready to give Beyoncé all of our money (or some of it actually).

Fashion

Whatever you decide to do for Valentine's Day, do it in style.

(BusinessWeek.com) — A few months after the 2006 World Cup finals in Germany, Adidas Chief Executive Officer Herbert Hainer was visiting the Kennedy Space Center in Florida when he received an urgent call on his cell phone. Horst Schmidt, then general secretary of Germany’s national soccer federation, told Hainer that Nike (NKE) was trying to […]

(AP)— A boost in sales due to big sporting events like the Superbowl and the upcoming World Cup pushed athletic shoe and clothing maker Adidas AG’s first quarter profit sharply higher. Adidas said Tuesday it earned euro168 million ($222.4 million) in the January-March period, a big leap from the euro5 million it posted a year […]