The Most Corporate Band
(WSJ.com) — In the music business these days, it’s not about selling the most CDs, it’s having the best sponsors. On its path from rootsy L.A. hip-hop troupe to pop juggernaut, the Black Eyed Peas have been escorted by a parade of corporate backers. From Coors to Levi’s, Honda to Apple, Verizon to Pepsi, brands have padded the group’s video budgets, underwritten its tours and billboarded band members in prominent places. When Apple was preparing the 2003 launch of the iTunes store, The Peas’ “Hey Mama” became the first song associated with the iconic campaign’s dancing silhouettes, a point of pride for will.i.am, the band’s frontman.
SEE ALSO
- Nia Long Isn’t Happy With How The Boston Celtics Handled Ime Udoka’s Cheating Scandal
- Tyler Perry And Byron Allen Are In Talks To Acquire BET From Paramount
- Xscape Talks Platinum Single, Balancing Motherhood, And Kicking Off Their Summer Tour Without Exiled Group Member LaTocha Scott [Exclusive]
- Lil Scrappy Opens Up About Bambi’s Steamy Hot Tub Kiss With Benzino During Carlos King Interview
- Lenny Kravitz Maintains Rock God Status With Bubble Bath Thirst Trap And A Phone Call From Denzel Washington During Performance
