(Entrepreneur.com) — Rudy Mendoza makes no bones about his strong aversion to computers. “I don’t enjoy them,” he states flatly.

So what’s a cyberphobic jewelry maker from West Covina, Calif., doing on the vanguard of online marketing, intrepidly–and, some would argue, unwisely–testing a strategy to build his company”s web presence that is nothing if not unconventional?

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