LeBron James Signs Major Deal with Nike: Dr. Boyce Breaks it Down
(Black Voices) — To no one’s surprise, NBA star LeBron James has signed a new deal with Nike. The old deal, signed in 2003, was for $93 million dollars, and James seems to have delivered for the Nike Corporation. “LeBron James is one of the world’s best basketball players and a global sports icon that has transcended generations and cultures,” Nike spokesman Kejuan Wilkins said. “Nike’s relationship with LeBron has created innovative basketball products and captivating campaigns. We’re proud to continue our partnership with him for years to come.”
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