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Spelman College

Spelman College was the highest ranked HBCU on this StudentAdvisor.com list of top social media colleges, as the school is starting to incorporate social media in the lessons and classroom. With several profiles on Facebook and Twitter, Spelman offers many ways for students to connect with the different schools and departments within the college, alumni, and admissions all via social media.

Morehouse College (Atlanta)

Morehouse College is fishing where the fish are, using social media to recruit high school seniors to apply to the school. The Office of Admissions hosts “Morehouse Mondays” on Facebook where prospective students can ask questions and learn more about the college. The college also boasts a Pinterest page that shows off campus living, alumni accomplishments, and its athletic successes.

Howard University

In a recent discussion on Madame Noire, readers suggested that HBCUs offer more online classes and degrees to stay relevant. Howard University is one HBCU that is offering online programs, including an online MBA program. Additionally, it is active on social media and has a program, Students Helping Startups, which allows Howard students to provide social media and marketing support to new, local startups.

 

up June 2014, so hopefully the school will continue in its digital savvy even if Wilson is no longer with the school.
Morgan State University 

University President David Wilson leads the way at Baltimore’s Morgan State University, with an active social media presence on his own. The university itself has an active Twitter and Facebook presence, which are currently full of graduation and commencement photos. After some controversy earlier this year, Wilson’s contract with the university is

Oakwood University

As the winner of the 2013 Retool Your School program, Oakwood University in Huntsville, Alabama rallied its students, alumni, and supporters on social media to vote for the school to win a $50,000 grant from Home Depot. The small university (currently only 1,939 students!) is run by the Seventh-Day Adventist Church and beat out several other larger colleges when it came to social support.

Paul Quinn College
Michael Sorrell, president of Dallas’ Paul Quinn College, has brought a lot of change to the school in recent years, and social media has played a role in its exposure and improvement. This year, Paul Quinn also was a finalist in the Home Depot Retool Your School social media contest, where supporters voted online and via social media.

Dillard University

Many schools on this list demonstrate how a socially-engaged leader can improve social media outreach and Dillard University’s Walter Kimbrough is one more example. Kimbrough is active on social media, using Twitter to share Dillard happenings, articles he wrote or enjoyed reading, and connecting with followers. The university itself, located in New Orleans, is also active on Twitter.