Beyoncé Brings The Heat In Levi’s Cool New ‘Fridge’ Commercial
Beyoncé teamed up with Levi’s again for another commercial paying homage to the premier denim brand’s legacy. On April 14, Levi’s debuted its latest ad titled “Refrigerator,” starring the 35-time Grammy Award-winning artist front and center.
The commercial draws inspiration from Levi’s iconic 1988 “Refrigerator” ad and reimagines it through Beyoncé’s modern, Southern-fused lens, according to a press release. The ad opens with Beyoncé walking out of a hot and sticky roadside diner after a shift, exuding effortless cool and power. Dressed in Levi’s staples—including the Iconic Western Shirt, 501® Original Shorts, and a crisp white tank top—she completes the look with a bandana tied around her hair, bringing in the vintage Americana vibe that echoes throughout this Cowboy Carter era.
As she confidently struts into the sunlight, the ad seamlessly merges Levi’s legacy with Beyoncé’s evolving artistic identity. A surprise cameo by Willie Jones, a collaborator on her Cowboy Carter album, ties the commercial even deeper into the world Bey has been crafting—one that celebrates Black Southern roots, rebellion, and self-expression.
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Beyoncé sizzles in Levi’s ‘Refrigerator’ commercial.
Ahead of the full campaign drop, Beyoncé teased a few stills from the shoot on her Instagram, igniting buzz among fans and fashion lovers alike. Captioning the post “Levii’s Ch. 3,” she hinted at this being a continued collaboration with the brand, following her previous Levi’s commercials, “Launderette” and “Pool Hall.” Each installment in the campaign has celebrated a different facet of the Levi’s brand—from its countercultural roots to its deep connection to music and individualism.
“Launderette” brought a subversive twist to one of Levi’s most famous ads, while “Pool Hall” highlighted the brand’s ties to musical history and rebellious cool, the press release notes. With “Refrigerator,” Beyoncé brings it full circle—infusing her modern-day cowboy aesthetic with timeless denim appeal.
As excitement grows for her upcoming Cowboy Carter tour, Beyoncé’s partnership with Levi’s continues to weave a narrative where music, fashion, and legacy intersect seamlessly.
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