How Kawana Jefferson Is Redefining Seafood With Sweetcatch
From Passion To Plate: How Kawana Jefferson Is Redefining Seafood With Sweetcatch [Exclusive]
Source: Karston Tannis / Karston Tannis
MadameNoire’s Women’s History Month series in partnership with She Did That. is still going strong as we continue to share the journeys of the Queens of the Food & Beverage Scene.
This week, we’re introducing Kawana Jefferson, the visionary behind SweetCatch in Brooklyn, New York. Known for blending seafood dishes and delectable cocktails with soulful hospitality, SweetCatch is creating an elevated experience where every offering tells a story.
MadameNoire: What inspired you to launch SweetCatch, and how do your previous careers in education and hospitality shape the way you run your business today?
Kawana Jefferson: SweetCatch was inspired by my deep commitment to community and the belief that Black and Brown people deserve more ownership and representation in the business world. My background in education taught me the power of mentorship, structure, and meeting people where they are, while my experience in hospitality reinforced the importance of service, consistency, and creating a welcoming space.
At SweetCatch, it’s not just about food—it’s about building a place where people feel seen, valued, and empowered, whether as customers, employees, or future entrepreneurs. Every decision I make is rooted in service to the community, ensuring that our impact goes beyond the plate and into the lives of the people we serve.
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Source: Karston Tannis / Karston Tannis
March is Women’s History Month and there’s so much to celebrate! When you reflect on women who have paved the way for you in the culinary space, which name immediately comes to mind and why?
Melba Wilson is a trailblazer in the culinary space, proving that Black women can build lasting legacies in hospitality while staying deeply connected to their communities. Watching her grow Melba’s into a nationally recognized brand in real time inspires me as she exemplifies resilience, excellence, and the power of Black ownership in the restaurant industry.
SweetCatch is more than just a restaurant—it’s an experience. How do you create a sense of culture and community through your food and brand?
At SweetCatch, we create a sense of culture and community by serving food that tells a story—one rooted in tradition, family, and the rich flavors of Black culinary heritage. Every dish, from our collard greens to our mac and cheese, reflects the love and legacy passed down through generations, making people feel at home the moment they walk in.
Source: Karston Tannis / Karston Tannis
What are your long-term goals for SweetCatch? Do you see expansion, new offerings, or collaborations in the future?
Yes, I absolutely see long-term goals for SweetCatch. Expansion is definitely something that we plan to do, and we would love to expand nationwide with our next location being in Atlanta. We always want to stay new and fresh, bringing seasonal offerings to our menu that keep our guests excited while staying true to our roots. More Black-owned collaborations are also a priority—100%—because building together is how we create lasting impact and ownership in this industry.
As a serial entrepreneur who is also co-owner of Lost Borough Ice Cream, how do you pour into yourself while juggling motherhood, entrepreneurship, and life in New York City?
Juggling entrepreneurship, single motherhood, and life in New York City is undoubtedly challenging, but I start by giving myself grace. Grace is essential because I know I can’t do everything, and I remind myself that I’m trying my best, making a difference, and showing other brown girls what’s possible in this country. No matter how busy life gets, I prioritize taking moments for myself—whether it’s an hour-long massage, five quiet minutes alone in the bathroom, or just driving in silence to reflect. Self-care is the most important thing because if I don’t pour into myself, I can’t pour into my businesses, my children, or my community.
Source: Karston Tannis / Karston Tannis
Being an entrepreneur requires resilience and adaptability. How has your SweetCatch journey shaped you personally, and what keeps you motivated during challenging times?
My journey with SweetCatch has strengthened my resilience, teaching me to navigate challenges while keeping my vision clear. My biggest motivation is my boys, knowing that the work I do is building a legacy for them. The current social and economic climate reinforces the importance of ownership and community—if we want to thrive, we must create spaces where we can support and uplift one another. That mission drives me every day to build something that goes beyond just myself.
What advice would you give to aspiring food entrepreneurs, especially Black women looking to make their mark in the culinary space?
My advice to aspiring food entrepreneurs, especially Black women, is to believe in your vision and move with confidence, even when the path isn’t clear. Understand that success requires resilience, financial discipline, and an unwavering commitment to your craft. Build strong relationships, lean on your community, and seek out mentors who can guide you through the challenges of the industry. Most importantly, know that ownership matters—so take up space, stay true to your roots, and never be afraid to demand your seat at the table.
Join She Did That. and MadameNoire on April 6th in New York City for Queens of the Food & Beverage Scene. Shop, sip, and experience best-selling dishes from some of the most popular Black women-owned restaurants in the industry. Click here for tickets and additional information!
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