Gen Z Women Are Taking Love Applications On TikTok—And It’s Working

Boyfriend and husband applications are officially open for Gen Z women on TikTok looking for love, but if you want to win their hearts, there’s a strict set of rules to follow. In a post shared Dec. 14, 2024, influencer and comedian Anise Armstrong told her followers she’s open to finding the right partner—but made it clear that “uglies” and “uneducated” men need not apply.

“And I’m not playing,” she stressed.

The criteria did not stop there.

In a follow-up video shared Dec. 16, Armstrong added a few more key requirements to her boyfriend application, specifying that men who are broke or have children should not apply. The 27-year-old internet star also made it clear that Trump supporters, emotionally unavailable men, and those who believe in a 50/50 split when it comes to bills were all banned from applying. Additionally, she ruled out nonchalant men, emphasizing that she’s only interested in dating “lover boys.”

“Be obsessed with me or be gone…,” Armstrong declared.

While Armstrong mentioned she wouldn’t be accepting husband applications, as she feels she’s still too young to be thinking about marriage, a social media user named @DoseofTravel took a different approach. The travel expert revealed she’d be seriously reviewing applications for a life partner. She added that whoever becomes her future husband will receive “princess treatment,” as she believes in giving herself unconditional love and pampering.

“Tell me how I am literally at a five-star hotel with a beach view for four nights or three nights, and I don’t have to pay for anything,” she shared in her video posted Dec. 15. “And he won’t either, he won’t even have to plan a trip, because I literally do that for a living though. All he really has to do is be fun to travel with and carry my bags. So, consider this an application for my future husband, who is also my travel partner.”

Gen Z is on the hunt for love.

According to a 2024 study conducted by Hinge, an overwhelming majority of Gen Z is on the hunt for love. The study, which surveyed 15,000 users, found that 90% of Gen Z (those born after 1996) are eager to find a romantic connection. However, many are held back by a fear of rejection.

Gen Z also struggles with defining their relationships. While millennials were quick to follow the “DTR” (Define The Relationship) tradition, Gen Z tends to shy away from putting a label on things. According to Hinge, 57% of Gen Z users admit they’ve held back from expressing their feelings for fear of scaring someone off. Yet, by avoiding the “What are we?” conversation, they risk getting stuck in a loop of uncertainty and missed connections. Whether they’re looking for something casual, serious, or anything in between, Gen Z dates need to have those defining conversations at different points in the relationship to move things forward and gain clarity.

Online dating has increasingly become the go-to method for finding love. A 2019 study by a Stanford sociologist revealed that 39% of heterosexual couples surveyed in 2017 met online, up from just 22% in 2009. It has since surpassed meeting through mutual friends, church, or family as the most common way couples connect. With this new boyfriend application trend on the rise, it looks like Gen Z is taking to social media now, too, to find the perfect match.

What are your thoughts on this new approach to dating? Tell us in the comments section.

Gen Z Women Using TikTok To Post Boyfriend Applications