Gen Z Is Embracing N.A.T.O, Dating With No Outcome
The NATO Dating Trend Explained — Is It A Better Way To Find A Bae?

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In 2023, Gen Z daters began embracing a new approach to romance, one that focuses more on enjoying the journey than obsessing over a specific end goal. This trend, known as N.A.T.O — short for “Not Attached to an Outcome” — is gaining traction among young singles and could serve as a useful mindset for young singles navigating love in 2025.
Tinder highlighted N.A.T.O in 2023 as a hot dating trend among young singles.
According to Tinder’s 2023 Year In Swipe report, N.A.T.O dating is all about letting go of the pressure to define relationships from the start. Rather than stressing over whether a connection will lead to something long-term, like marriage, Gen Z daters are prioritizing the experience of getting to know someone. The report highlighted that many young singles are now more focused on the connection itself, rather than setting rigid expectations. In fact, 27% of 18 to 25-year-olds using Tinder’s Relationship Type feature describe themselves as “open to exploring” while 22% say they’re “still figuring it out” when it comes to relationship goals.

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This more relaxed, open-minded approach allows Gen Z to connect with others organically without shutting themselves off from the possibilities that come with being truly present in the moment. For those in search of love, N.A.T.O might just be the key to a more authentic and less pressured dating experience in the years ahead, Tinder noted.
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Here’s why this new approach to dating is beneficial, according to psychologist Mark Travers.
In a Jan. 10 article for Forbes, Mark Travers, Ph.D., an American psychologist and expert in psycho-education, praised the N.A.T.O dating trend for its thoughtful approach. He highlighted how it fosters a “sense of awareness, intentionality, and presence,” encouraging daters to be more mindful in their connections. Rather than closing themselves off to love, those who embrace this trend are cultivating a deeper, more conscious experience in their dating lives.
Mindful dating, as Travers explains, involves being fully present and attuned to both your own emotions and those of your partner. It emphasizes the importance of “active listening,” “open communication,” “empathy” and maintaining a “non-judgmental attitude.” Additionally, mindful dating encourages taking necessary breaks along the way, a crucial practice in light of the growing issue of dating fatigue which could lead to disappointment and frustration when trying to find love. By taking a more balanced and intentional approach, N.A.T.O dating allows individuals to move through their romantic journeys with greater emotional resilience and awareness.

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According Travers, the N.A.T.O approach to dating also allows singles to continue prioritizing their personal growth, suggesting that no matter what happens in one’s love life, it should never come at the expense of self-development, outside of romantic relationships, fostering independence and contentment. This approach enables young daters to fully embrace singlehood, seeing it as a valuable opportunity rather than a negative state. By doing so, they can focus on seeking meaningful experiences that contribute to greater well-being and a deeper sense of purpose in life.
While the N.A.T.O dating trend offers a refreshing and low-pressure approach to romance, it can also pose risks for some daters. One potential downside is that it may discourage emotional investment, leading individuals to avoid commitment altogether. While this can feel liberating in the short term, it could prevent people from forming meaningful, long-term relationships when the right connection arises, leaving them with a sense of emotional emptiness over time. Additionally, the N.A.T.O mindset can foster emotional detachment, as some daters may focus more on the process of dating rather than exploring deeper emotional connections. This could prevent them from fully experiencing intimacy and vulnerability, which are essential for building strong, healthy relationships.
Travers says the key to practicing N.A.T.O with intention is “to take the time to assess romantic compatibility and establish mutual trust and safety before deciding on a future together.”
Will you be practicing N.A.T.O in your dating life for 2025?
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