Mompreneurs: Building An Inclusive Baby Brand With Eunique Jones Gibson

Eunique Jones Gibson is the inspiring mompreneur behind several successful ventures including Happy Hues, the inclusive baby brand that just hit Target shelves, and the viral party game CultureTags. While the busy founder and CEO oversees several projects at any given time, they are all connected by a shared mission: to celebrate diverse communities, champion Black history, and create products that reflect the culture. The mom-of-three joined the Mompreneurs podcast to discuss how she got here and why her family is her greatest inspiration.

It started with ‘I AM Trayvon Martin.’

Gibson started out in the corporate world with a passion for marketing. It wasn’t the most fulfilling place to be as a creative, so she sought creative outlets outside of her 9 to 5. She picked up a camera one day, frustrated by the devastating outcome of the Trayvon Martin case that ended with the acquittal of George Zimmerman, and created the photo awareness campaign I AM Trayvon Martin. The powerful images resonated with people all over the world, inspiring Gibson’s next portrait series Because Of Them We Can, a tribute to the groundbreaking Black heroes who left an indelible mark on history.

The creative powerhouse watched the momentum grow from there, and welcomed every opportunity to evolve. “I just kept saying yes. I think that’s what it boils down to. And it just kept growing as a result,” she told Mompreneurs host Nancy Redd. “As I was building it, I knew it was limitless.” Gibson’s social impact movement continues to grow with Culture Brands, a multifaceted company that does it all for the culture — from creating game night activities like CultureTags to producing meaningful content through brand partnerships.

Source: Eunique Jones Gibson / Eunique Jones Gibson

Her baby girl inspired the creation of Happy Hues.

Happy Hues is Gibson’s inclusive baby brand that just hit the shelves in Target stores across the U.S. Its shea butter-infused baby essentials like the Big-ups® training pants and Wipe Me Downs™ baby wipes serve as a refreshing alternative to the usual offerings from the baby aisle.

Like many of Gibson’s projects, the idea was inspired by her children. She saw an opportunity to create baby products designed to reflect her little ones, like daughter Sage. Potty training pants featuring Cinderella and Snow White just weren’t cutting it. “These kids have been programmed to believe that these characters are the default. They have nothing to represent them as they’re getting their sense of agency and independence — and that is flawed,” said Gibson. “I could not get off of it. I was like, this has to change. Not just for Sage, but for all kids.”

‘The family is tapped 100% in on the vision.’

The mom-of-three and wife of 16 years has a lot on her plate, for sure. But the key to making it work, she said, has been making sure the whole family is on the same page and doing the work to stay connected. “The family is tapped 100% in on the vision, from my husband to my baby girl Sage. There is an understanding in my home where we all know that we’ve got our hands on something special and we’re all excited to see where that leads. But we understand that family over everything, above all.”

Having family by her side allowed the founder and CEO to get to where she is today. They are also her biggest inspiration. “I can tie every big idea to one of my kids,” she said. “Being a mother has been the greatest inspiration when it comes to the things that I have been able to create or put into the universe.”

The sky’s the limit for Gibson and her companies.

Also in this episode, Gibson talked about continuing her family’s legacy of entrepreneurship and how iconic women like Cathy Hughes and Gloria Nauden paved the way for her success.

Gibson also discussed how important it was to build a solid team and how integral they have been to the growth of her companies. The CEO is now at a place where she can let go a little bit so she can focus on planning for the future. “I’ve worked really hard on hiring great people and empowering them to lead, getting out of the way and being available when they need me,” she said. “I’m still tapped into Slack, I’m on team calls, but I’m also taking time aside and distancing myself so that I can work on vision planning: what do the next two, three years look like and how do we get there?”

Catch new episodes of ‘Mompreneurs’ every week.

Every week, we celebrate beautiful Black entrepreneurs who are simultaneously amazing business moguls and awesome moms. We listen to their life stories and inspiring advice. Catch new episodes of Mompreneurs every Monday on MADAMENOIRE’s YouTube channel. Or listen to the podcast online at Urban1Podcasts.com.

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Mompreneurs: Building A Baby Brand With Eunique Jones Gibson