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cuffing season

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As the weather starts to cool slightly, singles are reminded of one thing: the flirty, social season of summer is coming to a close. Flying solo for the warm months, filled with beach days and rooftop parties, can be a lot of fun. But many un-partnered people start to feel differently once the cold weather drives everyone indoors. A study conducted by sustainable picnic ware brand Chinet and posted on New York Post found that Americans are 31 percent more social in the summer compared to winter. And that means that winter can be lonely if you aren’t paired up.

Enter cuffing season – the time of year when singles people lock down a cuddle buddy. The term “cuffing season” is tied to the idea that you are handcuffed to someone for this period of time. It generally begins in October and lasts through Valentine’s Day. But this year, singles are in it for a variety of surprising reasons, beyond just a cold weather cuddle buddy. Here’s a look at why cuffing season occurs and what to expect this year.

The Science Of Cuffing Season

Low Section Of Man And Woman Standing By Autumn Leaves

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It might not be taught in high school biology, but there are actually many evolutionary and biological reasons people link up during the winter.

  • Cold air makes us lonely. Two social scientists had a theory that temperatures impact our social behaviors, so they conducted a study on it. Shared by the American Psychological Association, the study showed that colder temperatures do increase our desire for socialization.
  • Men think women are hotter when it’s cold. There’s a myth that men prefer summer because short dresses and bikinis come out. But in reality, according to an article called Perception published in Sage Journals, men are most attracted to women in the winter. It’s tied to the idea that scarcity drives up interest. When men easily see women’s bodies on the beach and at pool parties during summer, they actually find them less interesting. But in the winter, when women are bundled up, their bodies become more intriguing to men.
  • People are hornier in the winter. The shorter days and lower temperatures make human sex drive go up. According to a study from the Journal of Clinical Endocrinology and Metabolism published in the National Library of Medicine, men’s testosterone levels spike in the winter. Furthermore, a study published in The Lancet explains that our serotonin levels drop when the days are shorter. And then we seek to replenish those feel-good hormones through sex.

 

Surprising Stats On Cuffing Season

New year couple

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Cuffing season is at the intersection of many other seasons. It occurs during the holidays, when people spend lots of time with family. It also takes place during busy travel months and PTO days. For these reasons and more, some interesting trends have come to light surrounding this tradition. Landscaping company Lawn Starter conducted a survey of singles during this time of year and found this:

  • Some people do it for their family. If you’ve ever faced the holiday dinner interrogation about why you’re still single, then you can relate. Sixteen percent of respondents in this survey said they got into a relationship during cuffing season due to family pressure.
  • Get those IG likes. There is a lot that people will do “for the ‘gram” these days, including getting into a relationship. The survey found that just over seven percent of women and 10 percent of men get into winter relationships for the IG posts.
  • Not everyone believes in cuffing season. It seems the topic of cuffing season is as polarizing as climate change in that, nearly half of the country doesn’t believe it exists.

 

2022/2023 Cuffing Season Trends To Expect

Young People Celebrating New Year in A Hostel

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Dating and match company Plenty of Fish conducted a survey that found some surprising facts about this upcoming cuffing season. From what sort of experiences they’re looking for to why they’re participating, here’s what singles have to say about this upcoming cuffing season:

  • A fall/winter festivities partner. It’s that time of year when the pumpkin patches, haunted hayrides and corn mazes go up. And it turns out that 43 percent of singles are looking for someone to accompany them to these activities.
  • A holiday party plus one. Many singles are tired of hovering by the mini meatballs and eggnog alone. That’s why 44 percent are in this cuffing season to find a plus-one for holiday parties. Nobody wants to get caught under the mistletoe with the wrong person. Plus, 48 percent just want to make sure they have someone to kiss when the ball drops on New Year’s Eve.
  • Someone to chill with. As the weather cools down, people are spending more time indoors, and many singles are just looking for someone to binge-watch shows with. In fact, 70 percent of singles are looking for someone to Netflix and chill with this cuffing season.
  • Transparent expiration dates. Many singles are clear about their intentions during cuffing season. Just over half will tell their partners that they’re only looking for someone for cuffing season. Meanwhile, just under half don’t mind being with someone who puts an expiration date on the relationship.