Beauty Of 5: Rock Your Best Locs With Black-Owned Haircare Brand OOLI - Page 3

Source: Locs with OOLI / Locs with OOLI

Show your locs some love with the new OOLI line of natural hair care products. Created by entrepreneur Jessica Pritchett, who’s worn locs for nearly two decades, OOLI fills the need for high-quality shampoos, conditioners, and more that are formulated with hair-healthy ingredients specifically for the protection and growth of locs.

A lot of brands think of locs as an afterthought,” Pritchett said in a news release. “The products are heavy and creamy, and don’t address the biggest issues with wearing locs — buildup, thinning and dryness. I set out to create a brand that speaks to the unique challenges those of us with locs face.”

Whether you’ve got baby locs or adult locs, OOLI’s natural ingredients which gently refresh hair while preventing dryness and thinning, keep locs looking their best. Here are the products you need to keep your locs in top shape.

Source: Locs with OOLI / Locs with OOLI

Cleanse Your Mane and Clarify Your Mane

OOLI’s two loc-friendly shampoos let you choose the depth of cleaning your locs need no matter what stage of growth. Cleanse Your Mane Natural Shampoo is free of harsh sulfates and parabens while formulated with soothing aloe vera that delivers pure moisture directly to your hair. Baobab Seed and Willowbark Extract exfoliate your scalp to remove dullness and foster growing hair.

Occasional use of OOLI’s Clarify Your Mane Clarifying Shampoo with anti-microbial and anti-bacterial Tea Tree Oil lifts away unwanted buildup that can make hair look dull. This unique formula includes fermented rice water to encourage hair growth.

Source: Locs with OOLI / Locs with OOLI

Loc’d & Loaded Loc Gel

Keep your locs looking newly twisted all the time with OOLI’s Loc’d & Loaded hold. Benefit from Baobab Oil and Prickly Pear Seed Oil for hair that not only appears healthier but feels stronger, too. This gel delivers key nutrients directly to your hair and scalp without flaking or buildup that makes hair look lifeless. If you’re at the beginning of your locs journey, this styling product will help keep twists in place until they loc. Psst — don’t miss your chance to benefit from OOLI founder Jessica Pritchett’s experience; she wishes this styling help was around when she started her locs.

Source: OOLI / OOLI

Magic 17 Hair & Scalp Oil

Enhance your locs’ natural shine while preventing thinning and dryness with this robust blend of natural oils selected for their intense moisturizing and protective benefits, including Sunflower Seed Oil. Massage it directly into your scalp and your locs for best results, and enjoy the soothing scent of Ylang Ylang Essential Oil. Aromatherapy and massage release stress while beautifying your locs.

Source: OOLI / OOLI

Loc’d In Love Hair Fragrance

For added protection against dryness and breakage, mist your locs with this botanical blend that includes Jojoba Oil and Olive Oil as well as aromatics that leave a spiced outdoorsy scent behind. Packaged in a spray bottle that makes it travel-friendly, Loc’d In Love lets you refresh your locs anywhere, any time. Like the rest of the OOLI line, this hair fragrance is vegan and cruelty-free, so you can feel as good about using it as you do your locs.