Investments You Can Feel Good About
Financial Investments You Can Feel Good About
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I recently attended a lecture on financial wellness and I took away (among many things) one very valuable and interesting idea: investing in things you truly care about. It seemed so obvious when the woman giving the talk said it and yet, nobody had ever mentioned it to me before. I expected this lecture to be all about numbers and figures—to focus on the money and statistics. But the speaker taught us that financial wellness is about more than that (though it’s also about that). Part of being financially well is feeling good about where your money goes. Imagine that. Imagine if, instead of just feeling anxiety about lending your money until that monthly paycheck comes in, you felt good every day about the type of work your money was facilitating. Think about that for a second. Now, if you are in a position to invest a little and aren’t sure how or where (or you’re overthinking it) here are some things you may feel good about investing in.

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A local small business
Have you been wanting to see your local economy—like really local, where you personally shop, dine, and live—do better? Do some exploring and see if anyone is seeking investors. Always consult with a financial advisor, of course, to make sure this would be a safe and smart investment. But, why invest in funds that go to mega companies around the world when the mom and pop shop right in your town needs a few dollars for a renovation?
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A female entrepreneur
Believe in promoting female entrepreneurs? Fund one. Many wealth management companies offer regular newsletters, listing individuals looking for loans. They’ll list the borrower’s credit score, payment history, the interest rate, money needed, re-payment plan, and collateral. Sign up for one, and keep an eye out for a female entrepreneur with a good borrowing history and valuable collateral.
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Transformational real estate
Transformational real estate is a term for real estate that encourages walking and biking, and a greener way of living. Perhaps you’ve visited such condo communities, covered with bike paths, lots of green spaces, and efficient recycling programs. This is another type of investment you can look out for in a newsletter, or you can ask your wealth management company to direct some of your funds to such a project.
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Solar projects
Now let’s talk about ETFs or exchange-traded funds. These hold assets like stocks, bonds, and commodities. Many have specific goals in mind, targeting companies with certain values and aspirations. If clean energy is important to you, you can invest your money into an ETF that supports solar projects. Talk to your financial advisor about identifying such funds.
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Companies with good cultures
You can also invest in ETFs that focus on companies with good cultures. This can include companies with generous maternity leaves, excellent medical plans, great 401K matching, wellness programs for their employees, and more.
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Funds that avoid fossil fuel stocks
Feel strongly about not supporting companies that have fossil fuel reserves? You can make sure your money goes nowhere near those. One ETF called SPXY makes a point to steer clear of them.
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Funds that avoid morally questionable companies
The SUSA ETF steers clear of companies that are ethically questionable. It will never, for example, put your money in tobacco or weapons.
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Help a loved one buy a home
This is another personal loan that you’ll want to discuss in detail with a financial advisor but it could be an investment that is close to your heart. If a friend or family member you trust is looking to buy a home to finally work towards financial security, but is facing interest rates that are just too high from banks, perhaps you could be the lender. It doesn’t have to be you alone: you could go in with another friend or family member, offering a much fairer interest rate than the bank would. If you know this family member has a good credit score and borrowing history, it will feel good to help her towards her dream of financial security.
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Funds that avoid nuclear power stocks
If this is another thing about which you feel passionate, talk to your portfolio manager. You can invest in ETFs that stay away from nuclear power stocks.
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Gender diversity
An ETF called SHE is a gender diversity index that invests client funds into companies that are aggressively working to advance women within their companies onto boards of directors and in management.
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Companies that watch their carbon footprint
If you want to put your money to use on several green efforts, then in addition to investing in ETFs that create green products, you can also invest in an ETF called CRBN. This directs funds to companies that do their best to minimize their carbon footprint.
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A small business vehicle
This would be another personal loan but could be a good investment and a somewhat easy one to manage. Should someone need to purchase a vehicle in order to run her socially responsible business, you can lend her the money to buy the car. You, instead of a car dealership, would receive the payments. Meanwhile, should the borrower default, you get a car as collateral.
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Funds with a religious eye
There are religious-based ETFs—should your interests tend in that direction. There is the Inspire Global Hope ETF called BLES and the Inspire Small/Mid Cap Impact ETF called ISMD, to name a couple. These focus on stocks that are in alignment with certain biblical values.
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A charity savings account
If you aren’t sure where you want your money to go, you can always start a savings account, commit to putting a certain amount of money in it each month, and either invest or donate it to a worthy company or cause each year.
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Yourself
You know what your work ethic is. You don’t need to worry about paying yourself back on time. Should you be investing in yourself? In, perhaps, buying ad space for your own company or taking a course to improve your marketable skills?
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