Behind The Scenes Of Fenty Maison Launch Party In Paris

Oh, you thought it was a womenswear line? 

Editor In Chief of British Vogue, Edward Enninful, was there in full support of Rihanna. He even bought an item and tweeted, “First man to buy fenty.” We see you looking sharp in that khaki coat!

https://twitter.com/musicfactnews/status/1131321909071687680

It was a party!

The supposed beef between Rihanna and Beyoncé is clearly no more. The Pour It Up singer was recorded dancing to Beyoncé’s ‘Party’ and smiling.

Share the influence.

The businesswoman understands the power of social media and marketing. In addition to fashion vets, she had model Paloma Elsesser, Adesuwa Aighewi and DJ Kitty Cash attend…all wearing her new line!

Accessories on deck.

While everyone is raving about the clothes, I’m loving her accessories! These earrings look so luxe and are on my shopping list.

Pop up!

The pop-up store is clean and minimal. The ocean blue reminds me so much of the waters from Barbados, the home country of the artist and entrepreneur.

Location, location, location.

If you are in Paris, you can check out the collection, too! The pop up shop is at 10 Rue de Turenne inside the Galerie Nikki Diana Marquardt.

How she chose what to wear for the big event.

“This one made me look the snatchest in my waist and my butt look the biggest. There you go. It literally came down to that.”

Is she launching a menswear line too?

Rihanna’s longtime assistant, Jahleel, was spotted wearing full Fenty…and not all of these pieces were at the launch! It wouldn’t be a surprise if she dropped this fashion easter egg as we spotted Rihanna wearing Fenty glasses in January.