Why the Big Bowl Games Are Big Business
(Black Enterprise) — The University of Maryland Terpswill face the East Carolina University Piratesin the 2010 Military Bowl presented by Northrop GrummanDecember 29 in one of the 31 sponsored college bowl games that will dominate sports television for the next few weeks. And while fans of both teams will tune in or venture to RFK Memorial Stadium in Washington, DC for the game, organizers are hoping the economic return will be worth the investment. BLACK ENTERPRISE caught up with Gregory A. O’Dell, president and CEO of the Washington Convention and Sports Authority to get his take on the financial impact the NCAA bowl games have on the city.
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