While on Cellphone, a Rival’s Ad
(Wall Street Journal) — Mobile-phone companies are experimenting with a new way to steal their rivals’ customers: the mobile insult to the device in hand. Their new tactic involves mobile ads that appear when a person using a competitor’s phone or network launches an application or browses the Web on their phone. The basic message: Oh, you could do better than that thing. Nokia Corp. recently targeted ads for its Nokia Twist device at users of the Motorola Inc.’s Razr phone. Razr users who surf the Web would be dealt an ad saying, “Are you really still rockin’ a flip phone?” It then suggests upgrading to a Twist, says Gene Keenan, creative director of mobile at Isobar, a digital marketing agency owned by Aegis Group PLC that worked on the campaign on behalf of Nokia.
- Why Actress Amber Iman Calls ‘Goddess’ A Love Letter To Black Women In Theater [Exclusive]
- Pastor Keion & Lady Shaunie Henderson’s Cry Out Con 2025 Delivers Soul, Spirit And Strength
- 8 Types Of Sex Kinks: Number 4 And 8 Are Not For The Faint Of Heart
- Diddy’s Sex-Trafficking Trial Kicks Off: Defense Says ‘Baby Oil’ Isn’t A ‘Federal Crime’ As Hotel Security Takes the Stand
- From Basic To Bomb: 5 Ways To Elevate Your Sex Game This Summer