While on Cellphone, a Rival’s Ad
(Wall Street Journal) — Mobile-phone companies are experimenting with a new way to steal their rivals’ customers: the mobile insult to the device in hand. Their new tactic involves mobile ads that appear when a person using a competitor’s phone or network launches an application or browses the Web on their phone. The basic message: Oh, you could do better than that thing. Nokia Corp. recently targeted ads for its Nokia Twist device at users of the Motorola Inc.’s Razr phone. Razr users who surf the Web would be dealt an ad saying, “Are you really still rockin’ a flip phone?” It then suggests upgrading to a Twist, says Gene Keenan, creative director of mobile at Isobar, a digital marketing agency owned by Aegis Group PLC that worked on the campaign on behalf of Nokia.
- Lenny Kravitz Maintains Rock God Status With Bubble Bath Thirst Trap And A Phone Call From Denzel Washington During Performance
- Anita Baker To Embark On Nationwide Tour For The First Time Since 1995
- Xscape Talks Platinum Single, Balancing Motherhood, And Kicking Off Their Summer Tour Without Exiled Group Member LaTocha Scott [Exclusive]
- Georgia Judge Prohibits Tiffany Haddish From Drinking And Ingesting Illegal Substances
- Lil Scrappy Opens Up About Bambi’s Steamy Hot Tub Kiss With Benzino During Carlos King Interview
