Lisa Price of Carol’s Daughter: The Backstory Behind Her Wildly Successful Business

Lisa Price needs no introduction. Her beauty products company Carol’s Daughter has generated numerous headlines over the years since its inception in the early 90s. Price, who named the company after her mother, started making her products from her home while working as a writer’s assistant in the television industry. She sold her homemade concoctions at flea markets initially, then expanded to the mail order business. By 1999, the company had opened its first retail store in Brooklyn. We asked Price about how she managed to turn her passion for hair and skin products into a full fledged and successful business and what she learned in the process.