Radio One’s Digital Footprint
(Radio World) — For 30 years Radio One has prided itself on serving black and urban Americans. Today, the company has 53 stations in 16 U.S. markets and bills itself as being “the largest radio broadcasting company that primarily targets African-American and urban listeners.” But radio is just the beginning. The footprint of its family of brands — local radio, syndicated radio shows, digital assets and TV — makes its content available to 82 percent of the U.S. African-American audience. “We take a true multi-platform approach to reaching our people whichever way we can,” says Dan Shelley, the radio division’s GM of digital. “These days, having a multi-platform approach is just the cost of doing business — and we are definitely here to do business.”
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