Oprah Winfrey Channel Gears Up for Its Debut
(New York Times) — IN a one-minute ad that starts Friday in movie theaters across the country, the voice of the Black Eyed Peas frontman will.i.am calls out to dreamers, believers and “tomorrow leaders.” Then, looking positively radiant,Oprah Winfrey looks at her audience and asks: “What if I could take every hero who inspired me; every lesson that motivated me; every opportunity that was ever given to me; and give it to you?” This is the first big-budget promo for OWN: The Oprah Winfrey Network, the cable channel from Ms. Winfrey and Discovery Communications. The channel, nearly three years in the making, is only one month away from its debut. “Now, here we are,” Ms. Winfrey says in the ad. “This is our day. This is our moment.” To — to what? In the background, will.i.am is still singing: “To own it.”
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