Growth in Virtual Gatherings Offers Marketing Opportunities
(New York Times) — MIKE LESTER, chief executive of a transportation software company on the outskirts of Minneapolis, mingles with the best in his industry — virtually, that is. Like many businesses across the country, his small company has a budget with little room to pay the $500 to $2,500 cost, depending on the location, of attending a traditional industry gathering. So when he heard about a recent online conference featuring transportation experts opining on topics like urban mobility and future demand for roads and subways, Mr. Lester registered. He was somewhat dubious about what he might learn from a remote event, but participation was free.
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