Tiger Woods to Reinvent Image

(Salon) — A year has passed since the infamous crash that started it all, and Woods appears ready to re-enter the marketing game. A survey within the last month to test Woods’ appeal produced “very powerful, positive, positive results,” his longtime agent, Mark Steinberg, said, adding that he’s already engaged in “several constructive conversations.”  “We are a society of second chances. That’s been proven over the years,” Steinberg said. “He’s not going to be in any deal until he looks the company in the eye and has a serious conversation with them. ‘How are you going to live your life? We want to be part of the redemption, rehabilitation. Are you serious about that?’ And he knows that. He’s comfortable with it. And he’s going to do that.”

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