Retailers Prep for Black Friday
(Wall Street Journal) — The annual day after Thanksgiving “doorbusters” sales have become a marketing extravaganza for retailers hoping to grab the attention of consumers in the hope that they will continue to spend on full-price items and favor those stores the rest of the season. Called Black Friday because, by legend, it is the first day of the year that retailers turned a profit. This year’s shopping frenzy is again expected to rank as the biggest sales and traffic day of the year after holding the top spot in at least the past five years, according to mall traffic-tracker ShopperTrak.
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