How to Sell on YouTube, Without Showing a Video
(Wall Street Journal) — For Shelley Davis, the secret to promoting a business on YouTube isn’t making videos. It’s talking to customers. Two years ago, Ms. Davis decided to set up a YouTube account to show videos about her hair-care company, Kinky-Curly Hair Products LLC. While poking around the site, she found that lots of African-American women had posted video blogs, or vlogs, about choosing natural hair over braids, perms or dreadlocks. This was right up Ms. Davis’s alley, so she jumped into the comments sections of the vlogs, offering advice and answering questions about her products. The result: a surge of support.
SEE ALSO
- Love Or Liability? How Romantic Relationships Really Impact Your Wallet
- Terrence Howard Bashed For Rejecting Marvin Gaye Biopic Over Gay Kiss Scene
- Gym Etiquette 101: 10 Rules Every Respectful Member Should Follow
- 10 Black Hairstylists Whose Heavenly Hands Keep Celebrity Locks Laid To The Gawd’s
- Boop, There It Is! Tony Nominee Jasmine Amy Rogers Is Making History As Broadway’s First Black Betty Boop — And She’s Just Getting Started [Exclusive]
