How to Sell on YouTube, Without Showing a Video
(Wall Street Journal) — For Shelley Davis, the secret to promoting a business on YouTube isn’t making videos. It’s talking to customers. Two years ago, Ms. Davis decided to set up a YouTube account to show videos about her hair-care company, Kinky-Curly Hair Products LLC. While poking around the site, she found that lots of African-American women had posted video blogs, or vlogs, about choosing natural hair over braids, perms or dreadlocks. This was right up Ms. Davis’s alley, so she jumped into the comments sections of the vlogs, offering advice and answering questions about her products. The result: a surge of support.
SEE ALSO
- Nia Long Isn’t Happy With How The Boston Celtics Handled Ime Udoka’s Cheating Scandal
- Tyler Perry And Byron Allen Are In Talks To Acquire BET From Paramount
- Lenny Kravitz Maintains Rock God Status With Bubble Bath Thirst Trap And A Phone Call From Denzel Washington During Performance
- New TLC Show ‘Seeking Brother Husband’ Showcases Polyandrous Sisters
- Wendy Williams’ Son Kevin Hunter Jr. Evicted From Miami Apartment
