When You Can’t Go Big, Go Niche
(Entrepreneur) — Not many CEOs can say that they served as a U.S. foreign service diplomat in Leningrad during the Cold War. And certainly, not many CEOs can say they were kicked out of the former Soviet Union for being accused of espionage. But Wild Planet Toys founder Danny Grossman isn’t your everyday, run-of-the-mill CEO. When Grossman founded the San Francisco-based Wild Planet Toys in 1993, he knew he had to distinguish his company from larger competitors. To do so, he started by identifying emerging nicheindustry segments. In the process, he discovered something unique about the toy industry.
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