Netflix Model Spreads to College Textbooks
(Reuters) — E-textbooks may be the way of the future for college campuses, but some scrappy companies are banking on the here and now by offering a solution to bring low-cost textbooks to students, and in some ways they’re taking a page out of movie rental company Netflix Inc’s playbook. New college textbooks are a $4.5 billion business for dominant players such as Pearson PLC, privately held Cengage Learning and McGraw-Hill Companies Inc. But upstart companies such as Chegg andBookRenter.com are gaining momentum by offering used books at a discount on their websites, and shipping them to students, who later ship the books back when they are done with them.
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