Blogs Growing Up, Overlapping Mainstream, Embracing Brands

(Fast Company) — The enmity between blogging and traditional media is still alive and well, however, and it seems that while blogging is indeed getting more professional, that message hasn’t spread throughout all of the marketing and PR industries: 64% of bloggers noted they are treated “less professionally” by “brand representatives” than typically for traditional media representatives.  And here’s a measure of how staple journalistic practices aren’t necessarily being lost in the new medium (a common statement trotted out by folk irked at the decline of the print industry): 59% of bloggers who knew about the FTC ruling on “brand endorsements” said it hadn’t had any effect on their blogging activities, and 42% of all bloggers said they wrote about brands they both love and hate.

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