Is Your Marketing Campaign Risky Enough?

(New York Times) — Earlier this year, Leslie Hearne, owner of a company called Cow Wow, approached our agency about doing something really different on a modest budget to promote her liquid compost product made from dairy cow waste. Ms. Hearne calls herself the Grand Poobah and is an enthusiastic believer in the “power of poo” and, after seeing her Poop Loop and hearing about the very green aspects of her product, our team was ready to go. Ms. Hearne’s only guidelines were to do something fun and engaging.  Inspired by a Texas gubernatorial election in which one of the candidates is known for his hair, our team came up with the idea to create a mobile tour with two 6-foot clay heads with the likenesses of the candidates, Rick Perry, the Republican incumbent, and Bill White, the Democratic challenger. Both heads would feature hair of ivy — nourished with Cow Wow, of course. People could interact with the heads at events and then go online to interact with the Cow Wow brand and cast their votes for the guy with the better “hair.”

Read More…