(Newsweek) — Launching a new franchise in a post-recession world might seem like a scary move, but with a few smart choices, it’s possible to do it successfully. So how do you get off on the right foot? We spoke with two successful franchise owners who shared their thoughts. Roberta Hipes owns a Plato’s Closet store in Williston, Vt., where she sells used clothing and accessories and averages more $2 million in sales a year. Bill Marble, a former vice president of McDonald’s Corporation, now runs five Five Guys Burgers and Fries franchises in Oregon and Washington, which total more than $8 million a year in sales.

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