Find Jay-Z’s Memoir at a Bookstore, or on a Billboard

(New York Times) — Print advertising by publishing houses tends to boast about books that are being bold and original, but that can seldom be said of the ads themselves, which generally consist of ho-hum photographs of the book and author, a brief description of the subject matter and laudatory blurbs.  But a new campaign for “Decoded,” the memoir by the hip-hop performerJay-Z, promises to be a real head-turner. Beginning Monday, reproductions of entire pages of the book will appear unannounced in locales referred to in those pages.

Read More…