Spike Named African-American Agency of Record for Chevy

(Auto Evolution) — American manufacturer GM is continuing the advertising strategy repositioning it began last year with the announcement of a new agency of record having been selected. From now on, the Chevy brand image and // <![CDATA[// http://pagead2.googlesyndication.com/pagead/show_ads.js// <![CDATA[// advertising for the African-American customers will be handled by Spike DDB, an advertising agency partially owned by film director Spike Lee.

Chevrolet is thus increasing its portfolio of agencies of record to four, with Spike joining the already existing partners Goodby, Silverstein and Partners and LatinWorks (the last being the Hispanic agency of record). Spike will handle Chevrolet’s needs in the New York area.

Read More…