(Newsweek) — Sometime this spring, Democrats stopped calling Sen. Chris Dodd’s bill “financial reform” and started calling it “Wall Street reform.” Most of the reporting focused on the legislation’s affect on the upper crust of finance—investment banks, private-equity firms, and hedge funds. But the bill President Obama signed into law last Thursday will have a lot to say about payday lenders, check cashers, and rent-to-own furniture stores—the blue-collar, not-even–Main Street joints.

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