So How’s Business?
(New York TImes) — I get asked this question fairly often, and my usual answer is a polite, “Fine!” I don’t like to bore people with the details of my travails, but I’ve been asked to provide a more thorough answer for my readers, so here goes. How’s business? Don’t ask me that. It doesn’t mean much. When I think about my business, I see it as a collection of different functions that all have to work together. In no particular order, these are: marketing, sales, manufacturing, cash flow, information technology, human resources, and the boss. Over the next few days, I’m going to address them all.
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