Consumers Responsive to E-mail Marketing
(BrandWeek) — Despite all the complaints one hears about e-mail spam, a survey in the U.S. and 12 countries in Europe and Asia/Pacific finds plenty of consumers willing to act on marketing e-mails that catch their fancy. Released this week, the study shows 58 percent of respondents saying an e-mail marketing message has prompted them to make a purchase at an offline store or via a call-center order desk.
SEE ALSO
- Gym Etiquette 101: 10 Rules Every Respectful Member Should Follow
- Protected: The Sound Of Movement: Ledisi Reflects On The Power Of Protest Music And Self-Love In ‘The Crown’
- Diddy’s Sex-Trafficking Trial Kicks Off: Defense Says ‘Baby Oil’ Isn’t A ‘Federal Crime’ As Hotel Security Takes the Stand
- Boop, There It Is! Tony Nominee Jasmine Amy Rogers Is Making History As Broadway’s First Black Betty Boop — And She’s Just Getting Started [Exclusive]
- Celebrity Hairstylist Dee Michelle Talks Hair Health & Her Invisible K-Tip Method
