Calling on the Crowd, to Create New City Branding

(Fast Company) — Official city logos suck. Either they’re boring or hideous or suggestive of all the wrong things, and rarely do they capture the spirit of the place. So designers are taking matters into their own hands. Through the open-source initiative CitID, people can create city logos, then post them online at http://www.citid.net. The project has drawn ideas from every corner of the earth, from New York and Berlin to Tokyo and Kuala Lumpur. Here, we’ve selected some of the best — and yes, some of the worst — to show how cities see themselves.

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