Social Media Marketing to Small Businesses – New Research
(Social Media Today) — The answer, it turns out, depends very significantly on the industry you target for your company’s products or services, whether or not you target business-to-business (B2B) or business-to-consumer (B2C) companies and, at small businesses with 10-99 employees, the job level of your target decision maker (e.g., middle-management vs. senior management vs. C-level).
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